1994
 
 
 
 
 
In 1994, the Lebanese post-war economy was undergoing significant changes. Lebanon was beginning to rebuild its infrastructure, and the Lebanese people demanded a better solution to their communication needs than the unreliable fixed lines. 
 
In response to the government’s tender for GSM licenses, issued on May 13th, 1993, Dr. Nizar Dalloul, along with a select group of investors and Finnish partners Telecom Finland International (later Sonera), established LibanCell with the vision of bringing GSM communications to every Lebanese household. 
 
The LibanCell team had the extensive knowledge and determination needed to fulfill the requirements of the tender. LibanCell also presented the most significant financial offer and won the license on the basis of pure merit, following a lengthy yet transparent process. The newly-formed company was one of the first two mobile service providers in the country.
 
During a difficult period of transition for the country, LibanCell was able to provide the infrastructure to allow all Lebanese to communicate and stay in touch.
 
On December 23rd 1994, the first GSM call in Lebanon was initiated by LibanCell from Hotel Alexandre in Achrafieh, Beirut.
 
 
 
1994 was not just the year that LibanCell as a company was born, but it also marked the birth of the LibanCell Spirit.
 
This spirit began with the LibanCell vision of a company dedicated to becoming the beacon of Lebanese advancement regionally and internationally. LibanCell planned to reach its goals by providing the highest quality mobile services and communications solutions to its clients. However, this was not just a plan or course of action. LibanCell’s leaders strongly believed that the only route to their destination ran in parallel with a core set of company values. These values are expressed in the acronym: “TOGETHER,” which spells Trust, Ownership, Great Customers, Excellence, Team Spirit, High Quality, Entrepreneurship, and Responsibility towards society.
 
From LibanCell’s inception, its founders and management sought to instill the spirit of dedication and excellence in all the company’s professionals and build a team that not only worked together in harmony but also felt like a tight-knit family.
   
 
   
1994