During its decade-long tenure as Lebanon’s innovative GSM provider, LibanCell pioneered regional mobile telecommunications and brought superior services to its subscribers.  But LibanCell was more than just a mobile operator. LibanCell became an integral part of the local community and the wider Lebanese Diaspora, as well as a role model for corporate social responsibility and a symbol of national pride. In addition to its community involvement, its groundbreaking communication campaigns spread messages of tolerance and unity amongst Lebanese at a time when it was needed the most and made LibanCell truly the “talk of the town”.

Even when LibanCell was being attacked by false allegations, it stood by the interests of the Lebanese public and sought to reveal the “Truth” about Lebanon’s mobile sector.